Patients, value and the industry - The Cost-Benefit Equation
23rd August 2010

To survive long-term any business—and that includes your optometric practice—needs to clearly and positively answer three vital questions.

1. What does my business represent in the market place that makes it different from our competitors?
2. How well does what we offer match the requirements and expectations of our patients?
3. How will we make our offering real and sustainable?

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